Indra’s Web, or Indra’s Net, is a cosmic net laced with jewels that hang over the palace of Indra, the king of gods in Hindu mythology.
The net is infinite, and at each of its junction points there is a jewel that infinitely reflects the others. This is said to symbolize the infinite interconnectedness of all phenomena. Just as each jewel contains the reflections of all the others, each phenomenon in the universe contains within it all other phenomena. Nothing exists independently, but rather everything arises dependent on causes and conditions.
What got me thinking about Indra’s Net was the idea of building my own internal wiki for different things that I’m referencing often. For example if I’m referencing a particular book regularly, instead of just having the link/title/author, I could have my RAW.works edition wiki about that book, here on the site.
Generative AI makes this easier than ever. So while that might have taken hours of time to do in the past, you could do it in a few minutes now. You could potentially even automate the creation of the wiki, pulling data from various internal and external locations to curate a “showcase” wiki entry for the book.
What I’m excited about here is the possibility to create really engaging experiences that are more than just a recommendation and a link to go somewhere else. My next thought immediately terrified me.
If you think filter bubbles are a problem now, this is gonna make them even worse. So for example, Google could functionally summarize the entire internet with AI in a way that you will never leave Google. And you can see that they’re already doing this. With certain types of questions, you get the response as a snippet in the top search results of Google. (Not necessarily link to another website, but an official “Google answer.)
You can imagine taking that one step further, where the user literally never leaves Google. So you start on Google and when you ask it for stuff, it doesn’t give you the link to the other person’s website. It gives you the summary that it wants you to see.
I’m not sure Google will ever actually implement this to the fullest extreme, because all of their money comes from selling ads via the cost per click. The traffic leaving Google and going to other people’s websites is their main cash cow business. But it’s not hard to imagine a version of Google where there are no organic search results, only the Google AI summaries and paid ads.
If not Google, someone with less ad revenue. Microsoft Bing I’m sure makes some money on ads, but it’s not really the lifeblood of the organization. Or Amazon can create its own version of the internet that is constantly making sure that you see the version that maximizes as many of the physical and digital products that they sell as possible.
Maybe we’re already living in a version of Indra’s web. In the context of books, Amazon is already the number one platform for physical books, digital books, audiobooks, and now they own Goodreads…so it’s kind of hard not to be in Amazon’s version of the web when you’re talking about books.
Interdependent. Interconnected. Addicted to shiny jewels.