As amazing as Midjourney is, the one thing it is notoriously bad at is spelling. It doesn’t understand words as text. When OpenAI recently teased DALL·E 3 with their avocado therapy cartoon, my immediate reaction was “OMG it can spell!”
Aside from some goofy LinkedIn posts - I was really struggling to see how Midjourney could be used for my business. It was a fun toy, and clearly a very powerful one, but it didn’t seem practical for business use.
I’m sure that there are plenty of Midjourney diehards who are proving me wrong on a daily basis, but for me something about the lack of spelling just gave me the sense that Midjourney would be more trouble than it was worth for our professional digital marketing use cases.
So the real question is: can DALL·E 3 actually spell? (As of this writing, the only way I know how to access it is through the Bing Image Creator, which makes me question my $20/mo OpenAI “ChatGPT Plus” subscription. (Microsoft must really have OpenAI by the balls.))
I’ll let you decide for yourself. (All typos courtesy Microsoft via Bing Image Creator)
