Yesterday, I found out about TreeCard, an app from Ecosia that pays to plant trees based on how many steps you take.

Today I’m at a 95-days streak of walking 10,000 steps a day - so my first reaction was that I wished I had found out about this a few months ago! (Why so many steps? I read Built to Move.)

My second reaction: Where does the money come from? Here’s the official TreeCard answer:

Brands pay us to feature their eco products within our rewards structure. These can be earned by planting trees!

So basically they’re selling my attention. (What’s new?) I’m not sure that this alone is going to save the planet, but so far my review is: why not? I’m going to get those steps anyways, why not get some carbon offsets along the way?

I’m still figuring out how the app works, but apparently if you join with my Treecard link and enter the code ray-5d7 then we both get extra trees (or something like that).